Posts Tagged ‘ Google ’

For manufacturers selling in retail chains, Google launches affiliate location ad extensions

Posted on: October 20, 2016 by in SEO
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Original manufacturers that sell their goods in retail chains can now begin promoting those locations to nearby consumers within their own AdWords ads. Google announced the launch of affiliate location extensions in AdWords on Thursday, giving manufacturers a new way to support their offline retail distribution efforts on Google. With “near me” searches continuing to increase on mobile, the new extension offers an in-ad where-to-buy option for manufacturers that may or may not sell Continue Reading ...

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Search Engine Keywords Selection

Posted on: October 17, 2016 by in SEO
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seo keyword selection

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination-- your website-- you need to provide them with effective and specific signs that will direct them right to your site. You do this by creating carefully chosen keywords. Think of the right keywords as the Open Sesame! of the Internet. Find the Continue Reading ...

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What Google’s experimental content podium means for SEO

Posted on: October 16, 2016 by in SEO
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Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and organic. We all know that Google has had its struggles with trying to develop its own social network; Google Buzz is dead, and Google Plus seems to be on its way out. This new platform seems to have some social elements to it, though it is very different from a social network. On the official site for this platform, Google states the Continue Reading ...

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Google’s latest voter search tool serves up ballot information & polling places

Posted on: October 13, 2016 by in SEO
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Google is covering all the bases for citizens as we near Election Day on November 8. Today, the website presented an interactive device that shows on top of search engine result for " that's on my tally"and also" where to elect"inquiries. Currently" that's on my tally "searches will certainly return the adhering to box for customers to enter their address. Google after that supplies a complete checklist of prospects in the customer's ballot area. Searches for "where to elect" returns a Continue Reading ...

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Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience

Posted on: October 11, 2016 by in SEO
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In part one of this series, I covered a number of important points about Google’s quality updates (aka Phantom). I tried to provide a solid foundation for understanding what Phantom is and how it works, explaining its history, its path since 2015 and how it rolls out. In part two, I’m going to dive deeper by providing examples of “low-quality user engagement” that I’ve seen on sites affected by Phantom. I’ve analyzed and helped many companies that have been impacted by Google’s Continue Reading ...

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Exploring a newly-granted Google patent around social signals

Posted on: October 9, 2016 by in SEO
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Disclaimer: When discussing patents, it’s important to remember that simply filing a patent does not mean a technology is in use or will ever be used. It is simply a strong indication that an idea is being considered and likely tested. Every now and then, a patent comes across my radar that gets me excited, and one granted recently to Google fits that bill perfectly. We’re heard repeatedly from Google that social interactions are not a search ranking signal.  In fact, you can read a Continue Reading ...

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PPC + SEO = match made in marketing heaven

Posted on: October 6, 2016 by in SEO
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It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings. In order to meet the demands of today’s search landscape and connect with more qualified consumers, strategists need to create campaigns that treat Continue Reading ...

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Give Google a break: Tackling paid links is harder than you may think

Posted on: October 5, 2016 by in SEO
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Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at the end of 2015, which then became early 2016. By the summer, some in the industry had given up on Google ever releasing Penguin 4.0. But why did it take so long? I’d argue that criticism directed at Google is in many cases unjustified, as people often take too simplistic a view of the task at hand for the search engine. Detecting and dealing with paid Continue Reading ...

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Google opens the AMP fire hose

Posted on: October 3, 2016 by in SEO
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Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts. Google’s AMP expansion Since Accelerated Mobile Pages first appeared in Google search results in February 2016, AMPs have been mostly concentrated Continue Reading ...

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What’s new and cool at Google from SMX East 2016

Posted on: October 2, 2016 by in SEO
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At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and contributing editor Greg Sterling hosted a conversation with Google executives Jerry Dischler, the vice president of AdWords (@jdischler) and Babak Pahlavan, the global head of products and director of Google Analytics (@babakph). Dischler shared recent updates and changes to the Google AdWords platform, while Pahlavan covered the same for Google Analytics. [Read the Continue Reading ...

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