[Estimated read time: 12 minutes] (header photo is the search result for "scene" in the Blind Photographers Flickr photo pool.) In the first two posts in this series we covered site and page structure overlaps, and formatting and linking overlaps. In this final post we’ll cover accessibility and SEO overlaps when coding for media elements. Images and non-text elements As you can imagine, images online can be problematic for visually impaired visitors to decipher, but luckily we’re using Continue Reading ...

[Estimated read time: 7 minutes] Every SEO knows 301 redirects are necessary from time to time. But are they affecting your other optimization efforts by slowing down page load time? Or are they sending bots on a wild goose chase? How many 301s are out there that you don’t need anymore? Before I jump into this list, let me take you back to where this started: I was in a development meeting for one of our clients. This meeting had nothing to do with SEO. But, as usual, the discussion quickly Continue Reading ...

[Estimated read time: 13 minutes] (header photo "Kenzie" by H.L.W. from the Blind Photographers Flickr Group.) Search engine optimization (SEO) evolved by search engines creating algorithms to automate the classification and ranking of websites, with SEOs manipulating the loopholes in those algos. Accessibility, on the other hand, is born out of a desire to be inclusive; to connect humans to information through assistive technology (AT). When we strip down both industries to where a machine is Continue Reading ...

[Estimated read time: 13 minutes] Success isn't an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it's always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In today's Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help Continue Reading ...

[Estimated read time: 8 minutes] Do you suffer from average ROI and low-to-moderate page optimization scores? Do you feel like your SEO has lost its spark? Have you sensed there’s something “missing” from your digital marketing strategy? If this sounds like you or someone you know, then have I got some good news for you: Announcing Moz’s new and improved workshops and training! Whoa! Let's check it out! If you’ve been looking for a way to improve your marketing strategy and get better Continue Reading ...

[Estimated read time: 5 minutes] For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles: This naturally begs the question — how many characters can we fit into a display title now? When Google redesigned SERPs in 2014, I recommended a limit of 55 characters. Does a 17% bigger container mean we’ve Continue Reading ...

[Estimated read time: 8 minutes] Intelligent Personal Assistants (IPAs) are capable of radically disrupting the way we search for and consume information on the Internet. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact with your business. This will have a dramatic impact — if your long-term marketing/business plan doesn't account for IPAs, you may be in the same boat as those people who said they didn't need a Continue Reading ...

[Estimated read time: 9 minutes] You know you're supposed to write scannable copy. But do you know why? On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.– Jakob Nielsen Nope, it's not just that. Although the tiny fraction of attention readers have for your content is always important to keep in mind. But instead of another "write for the F-pattern reader" article, let's dig into the psychological underpinnings of how Continue Reading ...

[Estimated read time: 8 minutes] Creating content for local link building can be intimidating. Sure, you know your business. You know your area, but do you know what locals want to read about? You can always guess, and you might strike gold. My guess is you don’t have the time, resources, or budget for guesswork. I don’t either, which is why I like to go in educated. Enter Moz Content. Even if you don’t have a Moz account, Moz Content allows you to audit any website and find its most Continue Reading ...