Posts Tagged ‘ LocalSEO ’

How to Improve Your Site’s Performance When Using GIFs

The GIF (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those utilizing slow modems. Furthermore, web developers and designers could create animations via timed delays. And to this day, little has changed regarding GIFs. Due to its simplicity, the widespread support Continue Reading ...

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Hunting Down SERP Features to Understand Intent & Drive Traffic – Next Level

Welcome to the seventh installment of our educational Next Level series! In our last episode, Jo showed us how to better optimize our sites when we think we've done it all (but still aren't ranking). This time around she's giving us the tools and the knowledge to finally capture ourselves a SERP feature. Read on and level up! Are you within striking distance of traffic-bumping SERP features? The content on your freakin' awesome site better be targeting the intent of the searcher. People of Continue Reading ...

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Exchanging More Value with Contributors to Your Content and Community Efforts – Whiteboard Friday

At risk of sounding cliché, we're right smack in the middle of the season of giving. And when it comes to giving, there's no better example in our industry space than the topic of communities. Moz itself is a great example: You — the reader, the commenter, the Q&A inquisitor, the subscriber — are what sustains and inspires us. What kind of value does your community add to your site, and how can you provide incentive and value to your site contributors, social media fans, and Continue Reading ...

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Treat Yo’self: Warm Holiday Wishes from Moz!

In almost the blink of an eye, 2016 is coming to a close. And yet as fast as it went, this year absolutely brims with memories. Now that we're full-swing into the season of warm, fuzzy feelings and excruciatingly long lines at the store, the time is ripe to reflect back on all that's passed. And in classic Internet fashion, what better way to reflect than with a quick quiz? 1. So, how are you feeling about this year's wintry season (also known as Q4)? C. My inbox is full to bursting and I've Continue Reading ...

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Creating a Local SEO Welcome for New Neighbors and Travelers

In our ongoing quest for local prominence, are we leaving anybody out in the cold? For years, a fundamental message I’ve shared with almost every incoming local business client is that they need local SEO, specifically, because they need to be found on the web by local people. I’d estimate that 98% of everything our industry writes about is tied to this concept, and while this focus is sensible, today I’d like to highlight an underserved (but enormous) target local market: non-local Continue Reading ...

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Featured Snippets: From Start to Finish

You've been hearing a lot about featured snippets from us at Moz lately, including how they power answers on the latest technology wish-list item, Google Home. I hope by now that you understand the value of ranking "#0," but you might be left wondering where to start. How do you find questions, determine if they have featured snippets, and track them over time? I'm happy to say that, between Keyword Explorer and Moz Pro, we now have all of the tools you need to practically tackle featured Continue Reading ...

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SEO and Digital Trends in 2017

Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt — no matter how authoritative the author. The main purpose of this post is to offer ideas and open a constructive discussion around the future of SEO and digital marketing over the next 12 months. 2016 is, finally, close to its end. It was an intense year, especially when it came to SEO and Google in particular. Because I'm deeply convinced that we cannot attempt any preview of the Continue Reading ...

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Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

This week, Whiteboard Friday is hosted by the amazing Tara Reed who'll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let's dive in! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey. My name is Tara Reed. I'm the CEO of appswithoutcode.com, and you're hanging out with me today for Continue Reading ...

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How to Defeat 7 Common Problems for .edu Sites with A+ Content

Have you ever… Have you ever been put in charge of running a website only to find there’s no content management system, when you FTP in to fix a typo there are hundreds of files organized helter-skelter, named with long strings of acronyms, and you can’t find the index file with the misspelled word you’d like to fix to save your life? Have you ever tried to update the navigation of said site because it's horrendous and lacks the basic links visitors need to find their way around, only Continue Reading ...

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Reach and Influence: Your First Marketing Priority

When you first start out with content marketing, you often have a very basic challenge: you have to build an audience for your content. Even if you're a large brand with lots of people who are passionate about you, they're not yet conditioned to see you as a publisher of valuable content. In other words, either way, you've got work to do. In today's post, I'm going to outline why you should focus on reach and influence, and how to do it so that your content marketing efforts can deliver the Continue Reading ...

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