Posts Tagged ‘ LocalSEO ’

Introducing Yelp Data Management and Claiming through Moz Local

Today we’re making an announcement that’s exciting for marketers at local businesses, enterprises, and agencies focused on digital marketing. Back in August we announced the industry’s most advanced duplicate detection and closure toolset. And just last month we unleashed our new Moz Local packages, adding Google My Business sync, listing alerts, Apple Maps distribution, reputation monitoring and management, and more to the mix. Well, we have one more announcement to squeeze in before the Continue Reading ...

Tags:.

Goodbye News, Hello Top Stories

In October of 2014, Google launched "In the news", replacing their traditional news vertical results with a broader range of sources from across the web. Last week, Google's news results were shaken up again with the launch of "Top Stories", a card-style set of featured stories. Here's an example from a search for "John Glenn": Even John Glenn's death somehow can't escape becoming a Trump story, but that's a topic for another time. What do we know about the shift to "Top Stories", and does Continue Reading ...

Tags:.

The 10 Types of Content That Work Best for SEO – Whiteboard Friday

After analyzing hundreds of SERPs over the past few weeks, Rand has identified the 10 distinct content types that work best for SEO and classified which formats are suited for certain queries. In today's Whiteboard Friday, he explains those content types and how to use them to satisfy searcher intent, match them to the right projects, and enhance your overall strategy. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and Continue Reading ...

Tags:.

How Marketing Like Netflix Will Save Your Lead-Gen Strategy

Webinars are an incredibly popular lead-gen tool in most marketers’ toolkits. However, times have changed (and viewer attention spans have changed with it). Rather than try and force your audience to show up on time for live events and stay for a full hour (ain’t nobody got time for that), it's time to consider delivering content they can watch anytime they want (just like their Netflix experience). We're talking on-demand video. Now I know “on-demand” is an all-the-rage word as of Continue Reading ...

Tags:.

What Link Building Success Really Looks Like

A few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working as the VP of Creative at Distilled. Today, I’d like to add some important context and detail to the original post. I actually agree with much of what it said. However, it's based on the assumption that Continue Reading ...

Tags:.

Tactical Keyword Research in a RankBrain World

Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced conversational search for desktop. At the time, voice search on desktop may have seemed like a gimmick, but in hindsight it was a signal that Google was Continue Reading ...

Tags:.

Mastering the Owner Response to the Quintet of Google My Business Reviews

Two dates to know: August 4, 2010 – the day Google enabled owner responses to Google My Business reviews; November 17, 2016 – the day Moz enabled incredibly easy GMB owner response functionality in the Moz Local dashboard. Why are these noteworthy events in Local Search history? Because reviews and owner responses are direct reputation management, free marketing, free advertising, damage control, and quality control all wrapped up in one multi-voice song about your brand. What’s missing Continue Reading ...

Tags:.

Which Page Markup + Tags Still Matter for SEO? – Whiteboard Friday

Should you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn't completely pulled the rug out from under us, don't let the lack of drastic change in page markup fool you. In today's Whiteboard Friday, Rand outlines where to focus your efforts when it comes to on-page SEO and offers some tools to help with the process. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Continue Reading ...

Tags:.

5 Takeaways from Earning Links in 130 Countries

I was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: “It’s really hard to use outreach to earn links or PR coverage in our country.” This wasn’t for lack of trying. As I continued to hear this sentiment during my visit, I learned there simply weren’t a lot of opportunities. For one thing, in Peru, there aren’t nearly as many publishers as in more populous countries. Most publishers expected payment for mentioning a Continue Reading ...

Tags:.

The 7 Citation Building Myths Plaguing Local SEO

Previously, I wrote an article unveiling some of the most common myths I see in the Local SEO space. I thought I’d do a follow-up that specifically talked about the myths pertaining to citations that I commonly hear from both small business owners and SEOs alike. Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP. Truth: Google doesn’t even recognize suite numbers for a whopping majority of Google business listings. Even Continue Reading ...

Tags:.