Posts Tagged ‘ LocalSEO ’

What Is Semantic Search and What Should You Do About It?

SEO specialists spend massive amounts of effort trying to get Google on our side — to see the brilliance of our content, the ingenuity of our meta elements, and the genius of our organic strategies. We spend so much time treating Google as a metaphorical friend that we sometimes we lose sight of the overarching picture: that Google’s (sometimes magical) results are built upon an algorithm seeking conversation. Algorithms can (and do) solve many problems, but having one match the Continue Reading ...

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How to Beat Your Competitor’s Rankings with More *Comprehensive* Content – Whiteboard Friday

Longer, more thorough documents tend to do better in the search results. We know that's true, but why? And is there a way we can use that knowledge to our advantage? In today's Whiteboard Friday, Rand explains how Google may be weighting content comprehensiveness and outlines his three-step methodology for gaining an edge over your competitors when it comes to meeting searchers' needs. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Continue Reading ...

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How to Rank on Google Home

Google Home, Google's latest digital assistant, is part of a broader market experiment in voice-only search. While the hardware is new, Google has been building toward this future for a while, and one of the clearest examples is the introduction of featured snippets to answer questions in search. For example, if I ask Google: "What is a moonshot in business?" I get this answer... In desktop search, Google also returns a set of traditional organic results, and, in some cases, ads, news results, Continue Reading ...

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5 Tips to Get Off the Content Marketing Struggle Bus & Create Content Your Audience Will Love

(Original image source) The young man at the back of the ballroom in the Santa Monica, Calif., Loews hotel has a question he's been burning to ask, having held it for more than an hour as I delivered a presentation on why content marketing is invaluable for search. When the time comes for Q&A, he nearly leaps out of his chair before announcing that he's asking a question for pretty much the entire room. "How do I know what content I should create?" he asks. "I work at a small company. We have Continue Reading ...

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Google’s War on Data and the Clickstream Revolution

Existential threats to SEO Rand called "Not Provided" the First Existential Threat to SEO in 2013. While 100% Not Provided was certainly one of the largest and most egregious data grabs by Google, it was part of a long and continued history of Google pulling data sources which benefit search engine optimizers. A brief history Nov 2010 - Deprecate search API Oct 2011 - Google begins Not Provided Feb 2012 - Sampled data in Google Analytics Aug 2013 - Google Keyword Tool closed Sep 2013 - Not Continue Reading ...

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How Can Small Businesses/Websites Compete with Big Players in SEO? – Whiteboard Friday

It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In today's Whiteboard Friday, Rand explains how small businesses and websites can target opportunities the big sites can't, in spite of their natural advantages. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition Continue Reading ...

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I’ve Optimized My Site, But I’m Still Not Ranking—Help! – Next Level

Welcome to the sixth installment of our educational Next Level series! In our last episode, Jo took you on an adventure diving for treasure in the long tail of search. This time around we're answering the call for help when you feel like you've done all you can, but you're still not ranking. Read on and level up! You’ve optimized your pages, written delightful title tags, concocted a gorgeous description to entice clicks, used your target keyword in your copy with similar words, and your Continue Reading ...

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The 4-Step Plan to Construct Your Own Keyword-to-URL Map

Knowing how to find and effectively use keywords is probably the most important skill for an effective search marketer. Smart keyword planning and tracking should also heavily inform content planning and strategy. Unfortunately, most keyword research is done on the fly as a new page is created. Rather than helping marketers find new opportunities and plan strategically, keywords are usually found and applied to existing posts and in-flight projects. If you’re an SEO or content creator and Continue Reading ...

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Game of Featured Snippets: How to Rank in Position 0

Google's Featured Snippets are amazingly powerful. We're seeing more snippets than ever before for more search queries. You need them. We know this thanks to some brilliant articles and presentations from some super smart people in the industry, including Glenn Gabe (see: The Power of Google Featured Snippets in 2016 and a Google Featured Snippet Case Study – also, an extra big shout out to Glenn for helping me answer some important questions I had when writing this article!), Peter Meyers Continue Reading ...

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Moz Keyword Explorer vs. Google Keyword Planner: The Definitive Comparison

Keyword research, the blueprint to any successful SEO strategyIf you’ve been doing keyword research for a while, you’ve probably fallen into a routine. And that routine has likely been recently disrupted... thanks, Google. If you’re new to keyword research, getting comfortable with new keyword research tools will come more easily to you. Lucky pups. But us change-averse old dogs can still learn new tricks when we need to. Are you ready to see which tool is right for you? --Woof. My Continue Reading ...

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