Posts Tagged ‘ LocalSEO ’

Why Didn’t You Recover from Penguin?

Posted on: October 13, 2016 by in Local SEO Strategies
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After almost a two-year wait, the latest Penguin update rolled out in late September and into early October. This roll-out is unusual in many ways, and it only now seems to be settling down. In the past couple of weeks, we've seen many reports of recoveries from previous Penguin demotions, but this post is about those who were left behind. What if you didn't recover from Penguin? I'm going to work my way from unlikely, borderline conspiracy theories to difficult truths. Theories #1 and #2 might Continue Reading ...

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3 New Upgrades Make the Web’s Best Keyword Research Tool Even Better

Posted on: October 12, 2016 by in Local SEO Strategies
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If you know me, you know I'm hyper-critical of the software, data, and products Moz releases. My usual response to someone asking about our tools vs. others used to be to give a rundown of the things I like about the competition and why they're great, then look down at ground, shuffle my feet in embarrassment, and say "and Moz also has a good tool for that." But Keyword Explorer (and the progress Moz Pro & Local have made this year) brings out a different behavior in me. I'm still a little Continue Reading ...

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We Fought the Comment Spam (and the Comment Spam Didn’t Win)

Posted on: October 11, 2016 by in Local SEO Strategies
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All across the Internet, comments sections are disappearing. From your high-profile news sites to those that share the online marketing space, more and more sites are banishing that unassuming little text box at the bottom of a post. And frankly, it’s not hard to understand why. First, you have your good ol’-fashioned spam comments. These are the commenters that hold dear the idea that those nofollowed comment links are valuable: The usual. Spicing it up a bit with some solid industry Continue Reading ...

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The Complete Guide to Creating On-Site Reviews+Testimonials Pages

Posted on: October 10, 2016 by in Local SEO Strategies
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“Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.” – Google Search Console Course 2017 may well be the year of testimonials and reviews in local SEO. As our industry continues to grow, we have studied surveys indicating that some 92% of consumers now read online reviews and that 68% of these cite positive reviews as a Continue Reading ...

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Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO – Whiteboard Friday

Posted on: October 7, 2016 by in Local SEO Strategies
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The dust is finally beginning to settle after the long-awaited rollout of Penguin 4.0. Now that our aquatic avian friend is a real-time part of the core Google algorithm, we've got some changes to get used to. In today's Whiteboard Friday, Rand explains Penguin's past, present, and future, offers his analysis of the rollout so far, and gives advice for going forward (hint: never link spam). Click on the whiteboard image above to open a high-resolution version in a new tab! Video Continue Reading ...

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How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers

Posted on: October 5, 2016 by in Local SEO Strategies
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Not very edible corned beef hash Here I am, seated in a Manhattan, New York restaurant, staring at corned beef hash that looks and tastes like what I imagine dog food to look and taste like. I'm pissed for two reasons: It cost nearly $25 and was entirely inedible I should have known better given the visuals depicted after doing a Google image search to find the dish, which was offered at a nearby restaurant In retrospect, I should have checked A and B on my phone before ordering the $25 plate Continue Reading ...

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SEO Trek: The Search for Google RankBrain* [New Data]

Posted on: October 4, 2016 by in Local SEO Strategies
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Rand Fishkin posted another brilliant Whiteboard Friday last week on the topic of optimizing for RankBrain. In it, he explained how RankBrain helps Google select and prioritize signals it uses for ranking. One of the most important signals Google takes into account is user engagement. As Rand noted, engagement is a "very, very important signal." Engagement is a huge but often ignored opportunity. That's why I've been a bit obsessed with improving engagement metrics. My theory has been that Continue Reading ...

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Most SEOs Are No Better than a Coin-Flip at Predicting Which Page Will Rank Better. Can You?

Posted on: October 3, 2016 by in Local SEO Strategies
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We want to be able to answer questions about why one page outranks another. “What would we have to do to outrank that site?” “Why is our competitor outranking us on this search?” These kind of questions — from bosses, from clients, and from prospective clients — are a standard part of day-to-day life for many SEOs. I know I’ve been asked both in the last week. It’s relatively easy to figure out ways that a page can be made more relevant and compelling for a given search, and Continue Reading ...

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Optimizing for RankBrain… Should We Do It? (Is It Even Possible?) – Whiteboard Friday

Posted on: September 30, 2016 by in Local SEO Strategies
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If you've been stressing over how to optimize your SEO for RankBrain, there's good news: you can't. Not in the traditional sense of the word, at least. Unlike the classic algorithms we're used to, RankBrain is a query interpretation model. It's a horse of a different color, and as such, it requires a different way of thinking than we've had to use in the past. In today's Whiteboard Friday, Rand tackles the question of what RankBrain actually is and whether SEOs should (or can) optimize for it. Continue Reading ...

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How to Build Backlinks Using Your Competitors’ Broken Pages

Posted on: September 29, 2016 by in Local SEO Strategies
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We all know building backlinks is one of the most important aspects of any successful SEO and digital marketing campaign. However, I believe there is an untapped resource out there for link building: finding your competitors' broken pages that have been linked to by external sources. Allow me to elaborate. Finding the perfect backlink often takes hours, and it can can take days, weeks, or even longer to acquire. That’s where the link building method I've outlined below comes in. I use it on a Continue Reading ...

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