Posts Tagged ‘ LocalSEO ’

How a Single Piece of Content Increased Our DA by +7 Points [Case Study]

Posted on: September 28, 2016 by in Local SEO Strategies
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Content marketing has been discussed and researched more in the last 5 years than ever before. Source: Google Trends There are various kinds of content marketing strategies out there. Blog promotion, infographics, video strategies, and creative content are some. Depending on your goals, some are more effective than others. At Distilled, we’ve been fortunate enough to work on many creative content pieces with some incredible clients. This article is going to focus on a piece of content that Continue Reading ...

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3 Surprising Lessons From Building 26,000 Links

Posted on: September 27, 2016 by in Local SEO Strategies
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The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement was shared. While we regularly look back on our data to evaluate performance per campaign and client, until now we’d never analyzed all of these data in aggregate. After combing through 31,000 media mentions and 26,000 links, here’s Continue Reading ...

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Penguin 4.0: Was It Worth the Wait?

Posted on: September 24, 2016 by in Local SEO Strategies
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For almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time. September has been a very volatile month for the SERPs (more on that later in the post), but here’s what we’re seeing in MozCast for the past two weeks, including last night: In a normal month, a temperature of 82°F Continue Reading ...

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How to Appear in Google’s Answer Boxes – Whiteboard Friday

Posted on: September 23, 2016 by in Local SEO Strategies
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Featured snippets are the name of the rankings game. Often eclipsing organic results at the top of the SERPs, "ranking zero" or capturing an answer box in Google can mean increased clicks and traffic to your site. In today's Whiteboard Friday, Rand explains the three types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, Continue Reading ...

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Generate 100+ Blog Topic Ideas in Seconds

Posted on: September 22, 2016 by in Local SEO Strategies
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Coming up with blog titles and topics can be a struggle. Most small businesses aim to publish blogs 3-10 times a month and then use these blog articles to populate everything from newsletters to conversion funnels. When you publish content on a regular basis it's easy to burn through your initial list of blog titles in a few months. Coming up with good titles also takes a lot of time, and when you work on a team defining what's "good" becomes subjective. Because regular blogging has such a Continue Reading ...

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How to Fix Crawl Errors in Google Search Console

Posted on: September 21, 2016 by in Local SEO Strategies
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A lot has changed in the five years since I first wrote about what was Google Webmaster Tools, now named Google Search Console. Google has unleashed significantly more data that promises to be extremely useful for SEOs. Since we’ve long since lost sufficient keyword data in Google Analytics, we’ve come to rely on Search Console more than ever. The “Search Analytics” and “Links to Your Site” sections are two of the top features that did not exist in the old Webmaster Tools. While we Continue Reading ...

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Should You Implement That New Google Feature?

Posted on: September 20, 2016 by in Local SEO Strategies
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I remember when I first started in SEO back in 2010 full-time. It feels like forever ago and yesterday at the same time. I was constantly plugged into the SEO Twitter firehose of information. I subscribed to the popular SEO blogs of the day, soaking up information about SEO that wasn’t even relevant to my day job at the time building links. While I read plenty of content about link acquisition, I also went deep into the geeky sides of technical SEO because it appealed to my web developer Continue Reading ...

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Google Is Grouping Keyword Volumes – What Does This Mean for SEO?

Posted on: September 19, 2016 by in Local SEO Strategies
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As of June this year, Google is now grouping keyword volumes for similar keywords in Keyword Planner. I wanted to investigate whether or not this is having an impact on the pages that rank for these similar, grouped keywords. My hypothesis is that, given that Google is associating keywords closely enough to group their volumes, we should expect that the search results would be very similar too. What has Google changed and why does it matter? The grouping of keyword volumes is a problem for Continue Reading ...

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Duplicate Listings and the Case of the Nomadic New Mexican Restaurant

Posted on: September 17, 2016 by in Local SEO Strategies
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Albuquerque’s locals and tourists agree, you can’t find a more authentic breakfast in town than at Perea’s New Mexican Restaurant. Yelp reviewers exclaim, "Best green chile ever!!", "Soft, chewy, thick-style homemade flour tortillas soak up all the extra green chili," "My go-to for great huevos rancheros," and "Carne was awesome! Tender, flavorful, HOT!" The descriptions alone are enough to make one salivate, but the Yelp reviews for this gem of an eatery also tell another story — one Continue Reading ...

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How To Support Data with Real-Life Interviews – Whiteboard Friday

Posted on: September 16, 2016 by in Local SEO Strategies
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With all the data that today's marketers can access, there's often still no substitute for the quality of information you can get from interviewing real people. In today's Whiteboard Friday, we welcome Rebekah Cancino -- a partner at Phoenix-based Onward and #MozCon 2016 speaker -- to teach us the whys and hows of great interviews. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. I'm Rebekah Cancino. I'm a partner at Onward, Continue Reading ...

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