Posts Tagged ‘ Paid Search Column ’

Big changes to device bidding in AdWords: What could they mean for your accounts?

Posted on: June 21, 2016 by in SEO
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Anyone who runs PPC campaigns will be well aware that behavior varies across devices. Even if you don’t manage PPC accounts, you need only to think about yourself as a user (and what device you turn to for which actions) to appreciate the difference between mobile and desktop behavior. Acknowledging these differences and adjusting your strategy and bids for mobile devices is vital for campaign success, and Google has recently announced updates which could have a huge impact on your Continue Reading ...

Can you manage your inventory with Google Shopping?

Posted on: June 6, 2016 by in SEO
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We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product is not selling as well as they had hoped, and they wish to boost the sales. On the face of it, Google Shopping seems like a good platform for this task. Continue Reading ...

7 essential Google Analytics reports every marketer must know

Posted on: May 31, 2016 by in SEO
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For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google Analytics can be challenging, even for experienced marketers. There is far too much data and too few easy-to-follow dashboards to sort it out. To help you out, I’ve put together a list of seven custom and standard Continue Reading ...

Brand queries: the AdWords performance illusion

Posted on: May 30, 2016 by in SEO
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Experienced marketers know that where high-consideration purchases are concerned, it’s normal for customer journeys and purchase cycles to take weeks, or even months. But many AdWords practitioners still look at each search session as the entire relationship with a user when looking at performance reporting. These sessions are then analyzed and translated into bidding strategies and also influence campaign budget allocations. As a result, the sessions that are most highly valued are the ones Continue Reading ...