Posts Tagged ‘ Search Ads: Product Ads ’

New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries

Posted on: November 20, 2016 by in SEO
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A strange thing happened just now when I was searching to find out whether the promotions extension Google is testing is also showing on mobile (it is). I came across an example of what appears to be a Showcase Shopping ad for the first time in the wild. When Google introduced Showcase ads, the idea was to spotlight retailer collections on broad, non-brand search queries like “summer dresses.” One of the odd things about what I found today is that these examples are all showing on Continue Reading ...

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Tips for when and how to use Feed Rules in Google Merchant Center

Posted on: September 12, 2016 by in SEO
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With Google’s roll out of the new Merchant Center interface came more functionality for Feed Rules. Feed Rules debuted earlier this year to allow marketers to make some changes to their product feed data right within Merchant Center. But what can you really do with Feed Rules and who should be using them? The consensus is that Feed Rules are still best for simple updates, and it’s ideal to make changes to the actual feed. In reality, however, that’s not always possible or timely and Continue Reading ...

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Can you manage your inventory with Google Shopping?

Posted on: June 6, 2016 by in SEO
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We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product is not selling as well as they had hoped, and they wish to boost the sales. On the face of it, Google Shopping seems like a good platform for this task. Continue Reading ...

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