Posts Tagged ‘ Search Marketing: Search Term Research ’

The ins and outs of keyword research

Posted on: October 14, 2016 by in SEO
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A great way to expand your PPC account is by performing keyword research in order to uncover untapped opportunities. Keyword research is a key tactic for growing an account — especially new accounts, but even mature accounts can stand to benefit from ongoing expansions. When keyword research does & does not make sense Keyword research is sometimes debated as being unnecessary, and it is fair to say that certain methods of keyword research are futile. Back in the day, it wasn’t uncommon to Continue Reading ...

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How to get the old Google Keyword Planner volume data

Posted on: August 4, 2016 by in SEO
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Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine Land reported on the anomalies and asked Google about it but didn’t receive a response at the time. Ginny Marvin speculated, and now an AdWords representative has confirmed, that this was caused by close variants. @tanestis Hi there, terms that are close variants of each other will show the same volumes within the Keyword Planner. -Mitch — Google AdWords Continue Reading ...

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Machine learning for large-scale SEM accounts

Posted on: July 4, 2016 by in SEO
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A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. In this post, I will talk about how concepts from machine learning could potentially be applied to help with the efficiency part. I’ll use keyword categorization as an example. To paraphrase Continue Reading ...

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