Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out your martech IQ. Then invite your colleagues, compare scores and start a conversation about your own martech Continue Reading ...
I’m sure you’ve seen that MarTech Europe is next week, 1-2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: leading brands will share how they’ve integrated marketing technologies to help solve problems within their organisation, meet the demands of their customers, and remain ahead of the curve. See the complete speakers and sessions lineup here. Connect with new Continue Reading ...
Search Engine Land’s SMX East is only a month away! If you’re looking for cutting-edge SEO and SEM tactics that drive profitable and measurable results, then attending SMX East in September is a no brainer. Early bird rates expire Saturday, register for an All Access Pass and save $200 compared to on-site rates. Register now! About The Author Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing Continue Reading ...
Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized identifying code, it’s far easier to process and interpret than a regular webpage. For that reason, people refer to this type of data as “Linked Data” (similar to the way that the World Wide Web links billions of documents together). At June’s SMX Advanced, Aaron Bradley did an awesome job in Continue Reading ...