Posts Tagged ‘ SEM Industry: Search Marketing Expo – SMX ’

Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016

Posted on: October 17, 2016 by in SEO
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A wiser man (or woman) than I coined the quintessential acronym of paid search. Rather than the ABCs of sales (Always Be Closing), savvy paid search managers live and die by ABT — Always Be Testing. In a session presented recently at SMX East, three of the brightest in the industry shared their tiers of testing strategies, successes and failures. “Perfect Your SEM Testing: How & Why To Evaluate Everything” featured insights from Ted Ives, owner of Ted Ives Consulting,; Jake Pinocchio, a Continue Reading ...

What’s new and cool at Google from SMX East 2016

Posted on: October 2, 2016 by in SEO
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At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and contributing editor Greg Sterling hosted a conversation with Google executives Jerry Dischler, the vice president of AdWords (@jdischler) and Babak Pahlavan, the global head of products and director of Google Analytics (@babakph). Dischler shared recent updates and changes to the Google AdWords platform, while Pahlavan covered the same for Google Analytics. [Read the Continue Reading ...

SMX East early bird rates expire Saturday. Register now!

Posted on: August 22, 2016 by in SEO
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Search Engine Land’s SMX East is only a month away! If you’re looking for cutting-edge SEO and SEM tactics that drive profitable and measurable results, then attending SMX East in September is a no brainer. Early bird rates expire Saturday, register for an All Access Pass and save $200 compared to on-site rates. Register now! About The Author Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing Continue Reading ...

The 2016 Search Engine Land Awards finalists are…

Posted on: August 11, 2016 by in SEO
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With nearly 200 entries in the second annual Landy Awards presented by Search Engine Land, this year’s competition was filled with incredible efforts by search marketers across the globe. We are thrilled to announce this year’s short list of finalists, though we also want to also recognize the impressive results submitted by all of the entrants in this year’s program. The Landy Awards were created to recognize excellence in search marketing, and we’re looking forward to celebrating Continue Reading ...

What’s new with markup & structured data

Posted on: July 10, 2016 by in SEO
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Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized identifying code, it’s far easier to process and interpret than a regular webpage. For that reason, people refer to this type of data as “Linked Data” (similar to the way that the World Wide Web links billions of documents together). At June’s SMX Advanced, Aaron Bradley did an awesome job in Continue Reading ...