Posts Tagged ‘ SEM Industry ’

Meet a Landy Award winner: For its work with Scotts Miracle-Gro, Acronym wins Best Overall Enterprise SEM Initiative

Posted on: November 13, 2016 by in SEO
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This year's Finest General Venture SEM Effort Landy Honor area was an affordable one. The victor had to use ideal in course strategies as well as efforts, different systems as well as devices, as well as, obviously, enhance visability and/or transform brand-new consumers on significant search systems as well as gain a favorable roi. When the dirt cleared up in the courts' space, there was just one company left standing: Acronym. Phrase took house the win many thanks to their collaborate with Continue Reading ...

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Meet a Landy Award winner: Noble Studios drives traffic to Tahoe South to win Best SEO Initiative for Small Business

Posted on: November 6, 2016 by in SEO
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Kimberly Kuntz and Kate Sikora of Noble Studios accept Landy Award for Best SEO Initiative for Small Business. TahoeSouth.com, a travel site owned by the Lake Tahoe Visitors Authority, turned to Noble Studios to help grow its web traffic beyond the site’s usual user patterns based on weather trends. Not only did Noble Studios help drive traffic and increase site conversions — the agency’s work earned Noble Studios the Landy Award for Best SEO Initiative for Small Business. “This past Continue Reading ...

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Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016

Posted on: October 17, 2016 by in SEO
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A wiser man (or woman) than I coined the quintessential acronym of paid search. Rather than the ABCs of sales (Always Be Closing), savvy paid search managers live and die by ABT — Always Be Testing. In a session presented recently at SMX East, three of the brightest in the industry shared their tiers of testing strategies, successes and failures. “Perfect Your SEM Testing: How & Why To Evaluate Everything” featured insights from Ted Ives, owner of Ted Ives Consulting,; Jake Pinocchio, a Continue Reading ...

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What’s new with markup & structured data

Posted on: July 10, 2016 by in SEO
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Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized identifying code, it’s far easier to process and interpret than a regular webpage. For that reason, people refer to this type of data as “Linked Data” (similar to the way that the World Wide Web links billions of documents together). At June’s SMX Advanced, Aaron Bradley did an awesome job in Continue Reading ...

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SEMPO announces its newly elected Board of Directors & Officers

Posted on: June 7, 2016 by in SEO
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SEMPO has announced its newly elected Board of Directors and Officers for 2016 through 2018. Mike Grehan, CMO at the digital marketing agency Acronym, was re-elected as Chairman, and Mike Gullaskin who serves as iProspect’s COO, was named President. “Congratulations to the new SEMPO Directors,” said Grehan in the release announcing the search marketing association’s new board members, “Thanks to the outgoing Directors for their service and contributions, and to my fellow Board members Continue Reading ...

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