
Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is an option available under the Linked accounts menu. This morning was the first time I noticed it, though it may have started rolling out earlier. Once set up, the linking enables the Google Click ID (GCLID) to pass to Salesforce whenever a user completes a conversion action like filling out a Continue Reading ...