Posts Tagged ‘ SEM Tools: PPC ’

AdWords rolls out Salesforce account linking for automated conversion imports

Posted on: October 7, 2016 by in SEO
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Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is an option available under the Linked accounts menu. This morning was the first time I noticed it, though it may have started rolling out earlier. Once set up, the linking enables the Google Click ID (GCLID) to pass to Salesforce whenever a user completes a conversion action like filling out a Continue Reading ...

Tips for when and how to use Feed Rules in Google Merchant Center

Posted on: September 12, 2016 by in SEO
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With Google’s roll out of the new Merchant Center interface came more functionality for Feed Rules. Feed Rules debuted earlier this year to allow marketers to make some changes to their product feed data right within Merchant Center. But what can you really do with Feed Rules and who should be using them? The consensus is that Feed Rules are still best for simple updates, and it’s ideal to make changes to the actual feed. In reality, however, that’s not always possible or timely and Continue Reading ...

The SEM automation primer

Posted on: August 29, 2016 by in SEO
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To varying degrees, my last few posts have flirted with the use of technology in search engine marketing. These posts have resulted in a few great questions regarding tools I’d use, or how to get started with this or that. There was recently a #ppcchat dedicated solely to the role of automation in this field, so I decided it would be a good time to provide a bit of a resource to those wishing to step toward such an approach. Below is a list of entry points, in ascending order of complexity, Continue Reading ...

It’s here: Bing Ads Editor for Mac launches in beta

Posted on: June 22, 2016 by in SEO
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Bing Ads Editor for Mac has long been the most highly requested feature on the Bing Ads user forum. Mac users got word in November that Bing Ads had started work on the Mac version — for release early summer 2016, and here we are. The team announced the beta version is available in the U.S. at SMX Advanced in Seattle on Wednesday. The Mac version has parity with the PC version of Bing Ads Editor, which underwent a redesign in May, gaining processing speed, multiple-account sign-in, Continue Reading ...