Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals being split across several variations of a piece of content. It is hard enough standing out in the often hypercompetitive search landscape, so you would imagine that most businesses Continue Reading ...
Posts Tagged ‘ SEO: Duplicate Content ’
Don’t get duped by duplicate content: 8 quick checks for every SEO
You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never dare to publish the same content twice — but have you? Duplicate content is the equivalent of overdrawing your checking account, except instead of paying costly fees each month you’ll be sacrificing your precious crawl budget. Manifesting itself in several forms, duplicate content may be one of the most elusive and widely overlooked problems that can Continue Reading ...
Is your HTTPS setup causing SEO issues?
Google has been making the push for sites to move to HTTPS, and many folks have already started to include this in their SEO strategy. Recently at SMX Advanced, Gary Illyes from Google said that 34 percent of the Google search results are HTTPS. That’s more than I personally expected, but it’s a good sign, as more sites are becoming secured. However, more and more, I’m noticing a lot of sites have migrated to HTTPS but have not done it correctly and may be losing out on the HTTPS ranking Continue Reading ...