Posts Tagged ‘ SEO: Local ’

Brand vs. local Knowledge Graph result: Which is better?

Posted on: January 8, 2017 by in SEO
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Since the expansion of Google’s Knowledge Graph, I’ve been getting tons of questions around different Knowledge Graph results. One of the most frequent questions I get from my clients and business owners is regarding which Knowledge Graph result is best to have: a general brand or local panel. Before going into the answer for this question, here are some examples of what a brand and local Knowledge Graph panel look like. Brand Local The answer to which is preferable is not as simple as you Continue Reading ...

Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.

Posted on: October 10, 2016 by in SEO
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Getting the attention of today’s consumer is harder than ever before. They are on multiple devices, accessing numerous forms of media. Their paths to purchase are as varied as flavors of ice cream. And many use ad-blocking technology to run from attempts to reach them. It’s like chasing fireflies that light up and disappear in the dark just as you swing your net. This is a reality that won’t be changing anytime soon. As consumers’ digital experiences are increasingly interrupted by Continue Reading ...

Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More

Posted on: September 25, 2016 by in SEO
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v Mobile search is now approaching 60 percent of all queries and a substantial percentage of those queries carry local intent. It’s critical now for all search marketers — indeed all marketers that sell offline — to have a location strategy. Even pure e-commerce companies can benefit from a location-data-based audience-targeting strategy. However, that’s a separate discussion. Share of online searches initiated on a mobile device, by industry The Local Search Advantage workshop takes Continue Reading ...

Using popular culture to drive local positioning

Posted on: August 12, 2016 by in SEO
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Pokémon Go, the hit new augmented reality game for mobile, has increased foot traffic to specific businesses substantially. Individuals playing this game are tempted into specific areas called PokéStops to collect free items to use in the game. If a business is within range of a PokéStop (which is currently out of a business’s control), it has an immense opportunity to capture additional customers they otherwise may not have captured. Larger companies are often quick to jump on popular Continue Reading ...

Bridging the gaps in the Google My Business API

Posted on: June 24, 2016 by in SEO
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Last month, Google released version 3.0 of its Google My Business API, which for those of us managing locations at scale felt like Christmas came early. Included in the update were a variety of new features, the most important of which were the addition of attributes for locations, the ability to indicate a preferred photo and the ability to match locations between Google Maps and Google My Business listings. While all of the changes are exceptionally useful (and although one shouldn’t Continue Reading ...