Posts Tagged ‘ SEO: Mobile Search ’

Connect audience insight to your SEO strategy

Posted on: October 19, 2016 by in SEO
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Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors — is a hot topic right now amongst enterprise-level businesses. Evidence of its impact is clear in channels such as programmatic, which continues to rampage through paid marketing budgets, hoovering up the dollars left and right. eMarketer UK Programmatic Digital Display Ad Spend 2016 Being UK-based, the above overview from Continue Reading ...

Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.

Posted on: October 10, 2016 by in SEO
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Getting the attention of today’s consumer is harder than ever before. They are on multiple devices, accessing numerous forms of media. Their paths to purchase are as varied as flavors of ice cream. And many use ad-blocking technology to run from attempts to reach them. It’s like chasing fireflies that light up and disappear in the dark just as you swing your net. This is a reality that won’t be changing anytime soon. As consumers’ digital experiences are increasingly interrupted by Continue Reading ...

Google opens the AMP fire hose

Posted on: October 3, 2016 by in SEO
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Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts. Google’s AMP expansion Since Accelerated Mobile Pages first appeared in Google search results in February 2016, AMPs have been mostly concentrated Continue Reading ...

Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More

Posted on: September 25, 2016 by in SEO
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v Mobile search is now approaching 60 percent of all queries and a substantial percentage of those queries carry local intent. It’s critical now for all search marketers — indeed all marketers that sell offline — to have a location strategy. Even pure e-commerce companies can benefit from a location-data-based audience-targeting strategy. However, that’s a separate discussion. Share of online searches initiated on a mobile device, by industry The Local Search Advantage workshop takes Continue Reading ...