Posts Tagged ‘ SEO – Search Engine Optimization ’

Give Google a break: Tackling paid links is harder than you may think

Posted on: October 5, 2016 by in SEO
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Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at the end of 2015, which then became early 2016. By the summer, some in the industry had given up on Google ever releasing Penguin 4.0. But why did it take so long? I’d argue that criticism directed at Google is in many cases unjustified, as people often take too simplistic a view of the task at hand for the search engine. Detecting and dealing with paid Continue Reading ...

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Google opens the AMP fire hose

Posted on: October 3, 2016 by in SEO
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Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow. The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts. Google’s AMP expansion Since Accelerated Mobile Pages first appeared in Google search results in February 2016, AMPs have been mostly concentrated Continue Reading ...

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Bing improves autocomplete suggestions for academic paper & movie title queries

Posted on: September 11, 2016 by in SEO
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Today, Bing announced improvements to its autocomplete technology for queries associated with academic papers and movies. According to the announcement, Bing originally launched its new autocomplete features around academic paper queries earlier this year. Using technology designed by Microsoft’s Cognitive Services and Academic Search team, Bing’s new autocomplete suggestions for academic-related searches make it possible for users to, “…explore the relationships between papers, Continue Reading ...

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Don’t get duped by duplicate content: 8 quick checks for every SEO

Posted on: September 6, 2016 by in SEO
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You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never dare to publish the same content twice — but have you? Duplicate content is the equivalent of overdrawing your checking account, except instead of paying costly fees each month you’ll be sacrificing your precious crawl budget. Manifesting itself in several forms, duplicate content may be one of the most elusive and widely overlooked problems that can Continue Reading ...

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Is SEO right for your business?

Posted on: September 4, 2016 by in SEO
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This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios we see at my agency where we have been contacted for SEO and have fed back that we believe that SEO is either not aligned with their requirements or there is some other form of mismatch (speed, budget, etc.). 1. Continue Reading ...

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Using popular culture to drive local positioning

Posted on: August 12, 2016 by in SEO
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Pokémon Go, the hit new augmented reality game for mobile, has increased foot traffic to specific businesses substantially. Individuals playing this game are tempted into specific areas called PokéStops to collect free items to use in the game. If a business is within range of a PokéStop (which is currently out of a business’s control), it has an immense opportunity to capture additional customers they otherwise may not have captured. Larger companies are often quick to jump on popular Continue Reading ...

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SEO and the CMO: Communication and board room metrics that matter

Posted on: August 10, 2016 by in SEO
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SEO is now a digital marketing activity used by 94 percent of marketers, and it’s estimated that companies will spend just over $65 billion on SEO in 2016. Yet despite the increasing usage of and growing investment in this digital marketing channel, measuring the ROI of SEO efforts can still present a considerable challenge for marketers. For brands to maximize the impact of SEO, they need to be able to communicate the value of their efforts and show their CMO just how well SEO is Continue Reading ...

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KPIs for SEO: measuring SEO success

Posted on: August 5, 2016 by in SEO
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Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working — and often, more importantly, provide the SEO with an early warning system if something is not moving the needle as expected. KPIs also provide a means to illustrate Continue Reading ...

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Link profile analysis: How to prevent penalties by being proactive

Posted on: August 2, 2016 by in SEO
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As most SEOs know, links are still extremely important to ranking highly in the Google search results. In fact, a recent study performed by Backlinko showed that “the number of domains linking to a page correlated with rankings more than any other factor.” Thus, it makes sense for most all large companies with a significant website presence to implement a regular link pruning schedule. At ymarketing, we call our process of link pruning “link remediation.” The normal way most sites Continue Reading ...

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Use Power BI to supercharge your SEO

Posted on: July 26, 2016 by in SEO
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Take advantage of Microsoft’s Power BI (Business Intelligence) rollout in 2016 to collect and analyze more data than ever before and find the SEO performance gaps you didn’t even know about. If you’re not familiar with Microsoft’s Business Intelligence paradigm, then I heartily recommend you take a walk through their promotional material. The most pertinent part for SEOs is the ability to embed Queries in the latest Office 360 suite natively (without requiring Power Query extensions in Continue Reading ...

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