Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s “Enterprise Local Marketing Automation Platforms” examines the market for local marketing automation platforms. The 50-page report reviews current trends Continue Reading ...
Posts Tagged ‘ SMX & DMD Alerts ’
Do you have the martech knowledge you need?
Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out your martech IQ. Then invite your colleagues, compare scores and start a conversation about your own martech Continue Reading ...
[Reminder] Live webcast: Social Media Marketing 3.0
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to: streamline content creation and planning Continue Reading ...
Personalized Local Content: Frightful or Insightful?
Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Register now for “Personalized Local Content: Frightful or Insightful?,” produced by Digital Marketing Depot and sponsored by Rio Continue Reading ...
Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More
v Mobile search is now approaching 60 percent of all queries and a substantial percentage of those queries carry local intent. It’s critical now for all search marketers — indeed all marketers that sell offline — to have a location strategy. Even pure e-commerce companies can benefit from a location-data-based audience-targeting strategy. However, that’s a separate discussion. Share of online searches initiated on a mobile device, by industry The Local Search Advantage workshop takes Continue Reading ...
Last chance to enter the Biggest Search Geek Contest and win a free trip to SMX Advanced
Want a free ticket to SMX Advanced search marketing conference, complete with hotel and airfare? Then enter the 8th Annual SMX Biggest Search Geek Contest and prove you’re the geek to beat! The contestant who answers the most questions correctly in the shortest amount of time will win the grand prize — a flight and hotel accommodations for two to SMX Advanced in Seattle, Washington, June 22–23, 2016, and receive their choice of an Apple Watch, an Amazon Echo or a Microsoft Surface Pro Continue Reading ...
Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest
See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the shortest amount of time will win the grand prize — flight and hotel accommodations for two to SMX Advanced in Seattle, Washington, June 22–23, 2016. The winner will be presented with an award onstage by Continue Reading ...
5 common digital marketing mistakes (and how to fix them)
Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and missed out on a few ground-floor basics. Attend this webcast to learn how to: uncover missed opportunities; avoid the “bad content” trap; set realistic goals and timelines; and create effective mobile websites and email campaigns. Register now for “5 Continue Reading ...