Posts Tagged ‘ Stats: General ’

Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3

Posted on: October 26, 2016 by in SEO
No Comments

Overall, spend growth on paid search dipped in Q3 to 14 percent year over year, down from 15 percent growth seen the previous quarter, according to Merkle’s Q3 Digital Marketing Report, issued this week. Merkle says the slowdown was expected when comparing to the period last year, when Google significantly increased the number of ads displaying on mobile search results. Click volume growth slowed in Q3 to 20 percent year over year. Click growth has been trending down the past two quarters Continue Reading ...

Mobile brand CPCs on Google are climbing, finds Merkle

Posted on: July 17, 2016 by in SEO
No Comments

The average mobile cost per click (CPC) for brand keywords started to shoot higher starting in the last week of June. In a blog post Friday, Merkle’s Senior Research Analyst, Andy Taylor, wrote that the median Merkle advertiser has seen mobile CPCs rise 25 to 30 percent above where they were in early May. Tablet and desktop costs, meanwhile, continued to fluctuate within normal ranges. Mobile traffic share has also remained steady through this period, on average, for Merkle Continue Reading ...