Posts Tagged ‘ Link Building: General ’

How to avoid an outbound link penalty from Google

Posted on: November 14, 2016 by in SEO
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Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can also be penalized by Google for how you link to other websites from your site? Yup, you sure can. It’s called an “unnatural outbound links” penalty, and similar to the inbound link penalty, it can be applied partially or sitewide. Recently, we conducted an audit for a new client, and we flagged the spammy linking that was being done in a particular Continue Reading ...

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Using popular culture to drive local positioning

Posted on: August 12, 2016 by in SEO
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Pokémon Go, the hit new augmented reality game for mobile, has increased foot traffic to specific businesses substantially. Individuals playing this game are tempted into specific areas called PokéStops to collect free items to use in the game. If a business is within range of a PokéStop (which is currently out of a business’s control), it has an immense opportunity to capture additional customers they otherwise may not have captured. Larger companies are often quick to jump on popular Continue Reading ...

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Link profile analysis: How to prevent penalties by being proactive

Posted on: August 2, 2016 by in SEO
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As most SEOs know, links are still extremely important to ranking highly in the Google search results. In fact, a recent study performed by Backlinko showed that “the number of domains linking to a page correlated with rankings more than any other factor.” Thus, it makes sense for most all large companies with a significant website presence to implement a regular link pruning schedule. At ymarketing, we call our process of link pruning “link remediation.” The normal way most sites Continue Reading ...

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