Posts Tagged ‘ Channel: Mobile ’

Google launches Gboard keyboard features on Android devices

Posted on: December 13, 2016 by in SEO
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According to multiple reports, Gboard — Google’s keyboard designed specifically for iOS devices — is now available on Android devices. A report from The Verge says that a Google Keyboard update is bringing Gboard features to Android, including the integrated search function, the emoji search tool and new shortcuts. “It’s currently available only as an APK from Google without detailed release notes, although it should make its way over to the Play Store soon,” writes The Verge Continue Reading ...

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Personalized Local Content: Frightful or Insightful?

Posted on: October 23, 2016 by in SEO
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Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Register now for “Personalized Local Content: Frightful or Insightful?,” produced by Digital Marketing Depot and sponsored by Rio Continue Reading ...

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Google launches “In Apps,” a way to find content within apps on Android phones

Posted on: August 31, 2016 by in SEO
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Google has announced a new way to locate content within apps on Android phones. “In Apps” is a search tab that allows this, a new addition to the Google app for Android. Google shared the news on its Inside Search blog today, along with an illustration of how it works: Currently, Google says the feature works with Gmail, Spotify and YouTube. It’s promising that support for more apps will happen in the coming months, including for Facebook Messenger, LinkedIn, Evernote, Google Keep, Glide Continue Reading ...

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Mobile brand CPCs on Google are climbing, finds Merkle

Posted on: July 17, 2016 by in SEO
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The average mobile cost per click (CPC) for brand keywords started to shoot higher starting in the last week of June. In a blog post Friday, Merkle’s Senior Research Analyst, Andy Taylor, wrote that the median Merkle advertiser has seen mobile CPCs rise 25 to 30 percent above where they were in early May. Tablet and desktop costs, meanwhile, continued to fluctuate within normal ranges. Mobile traffic share has also remained steady through this period, on average, for Merkle Continue Reading ...

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Android launcher and search engine Evie “reimagines” the mobile homescreen

Posted on: June 10, 2016 by in SEO
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Evie CEO and former Amazon engineer David Zhao insists that his company isn’t trying to replace or compete directly with Google. What Zhao and his team say is that they want to re-imagine the Android homescreen. As a practical matter this means overcoming the current fragmentation in the mobile ecosystem between apps and the mobile web and among apps. The company wants to speed content discovery and task completion (i.e., reservations, tickets), whether on the mobile web or in apps. In some Continue Reading ...

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Google App for iOS gets AMP content & sports highlights in Now cards

Posted on: May 29, 2016 by in SEO
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Google has announced new upgrades for its iOS app, designed to create a faster mobile experience. As part of the updates, Google says it has cut down on loading times and is rolling out AMP content on the Google iOS app. Now news articles from a vast array of publishers will load instantly for your reading pleasure. Just look out for the lightning bolt and “AMP” next to articles in the “Top Stories” section of your search results and enjoy blazing-fast news. Google's Inside Search Continue Reading ...

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5 common digital marketing mistakes (and how to fix them)

Posted on: May 24, 2016 by in SEO
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Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and missed out on a few ground-floor basics. Attend this webcast to learn how to: uncover missed opportunities; avoid the “bad content” trap; set realistic goals and timelines; and create effective mobile websites and email campaigns. Register now for “5 Continue Reading ...

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