Google’s top results for “Did the Holocaust happen” now expunged of denial sites

SEO

Several days after Google put a search ranking change into place, the first page of results for “did the holocaust happen” now appears to be entirely free of denial sites. The algorithm change happened earlier this week. As we covered, it caused the Stormfront denial site that was ranking tops for that search to slip to the second spot, bumped behind the authoritative US Holocaust Memorial Museum site. Now Stormfront is entirely gone while USHMM remains: Stormfront has not been banned Continue Reading ...

‘Tis the season! Google spreads more cheer on Day 2 of its Holiday 2016 doodle series

SEO

Today’s Google Doodle is the second in its series of Holiday 2016 series. For Christmas Eve, the Google letters are making hearts, stars, smiling faces and hand-prints behind fogged up windows. From the Google Doodle Blog: Happy holidays! This is the perfect time of year to cozy up to the window with your favorite blanket or mug, and watch the snow fall. While you’re there, sketch a foggy doodle or two (or five) of your own. Like yesterday’s doodle, the animated image was designed by Continue Reading ...

Where is Santa Claus? Your 2016 guide to Santa trackers from NORAD & Google

SEO

Where’s Santa Claus? When will Father Christmas arrive? Millions of children around the world are asking these and similar questions on Christmas Eve. To help, two there are two great services that stand ready: NORAD Tracks Santa and Google Santa Tracker. As usual, Search Engine Land stands ready with its own tradition, to guide you to get the best from the services. Below, discover how to track Santa whether you’re using the web, a smartphone, watching TV or even if you want to make a Continue Reading ...

Exchanging More Value with Contributors to Your Content and Community Efforts – Whiteboard Friday

At risk of sounding cliché, we're right smack in the middle of the season of giving. And when it comes to giving, there's no better example in our industry space than the topic of communities. Moz itself is a great example: You — the reader, the commenter, the Q&A inquisitor, the subscriber — are what sustains and inspires us. What kind of value does your community add to your site, and how can you provide incentive and value to your site contributors, social media fans, and Continue Reading ...

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SearchCap: 2017 SEO, Google holidays & our top stories

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve your paid search & social through relationship marketingDec 23, 2016 by Jeff Baum Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. SEO in 2017: Mobile optimization as a competitive advantageDec 23, 2016 by Marcus Miller Even many of the titans of the internet could Continue Reading ...

Treat Yo’self: Warm Holiday Wishes from Moz!

In almost the blink of an eye, 2016 is coming to a close. And yet as fast as it went, this year absolutely brims with memories. Now that we're full-swing into the season of warm, fuzzy feelings and excruciatingly long lines at the store, the time is ripe to reflect back on all that's passed. And in classic Internet fashion, what better way to reflect than with a quick quiz? 1. So, how are you feeling about this year's wintry season (also known as Q4)? C. My inbox is full to bursting and I've Continue Reading ...

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SearchCap: SEO budget & startup Google AdWords

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How your startup should be using Google AdWordsDec 22, 2016 by Brett Middleton If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path. How to budget for SEODec 21, 2016 by Digital Marketing Depot The Continue Reading ...

Creating a Local SEO Welcome for New Neighbors and Travelers

In our ongoing quest for local prominence, are we leaving anybody out in the cold? For years, a fundamental message I’ve shared with almost every incoming local business client is that they need local SEO, specifically, because they need to be found on the web by local people. I’d estimate that 98% of everything our industry writes about is tied to this concept, and while this focus is sensible, today I’d like to highlight an underserved (but enormous) target local market: non-local Continue Reading ...

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SearchCap: Google AMP changes, BrightLocal study & PPC mistakes

SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 common PPC reporting mistakes that can make you look terribleDec 21, 2016 by Frederick Vallaeys Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them. BrightLocal opens its 2016 local SEO survey to see how the industry has Continue Reading ...

Featured Snippets: From Start to Finish

You've been hearing a lot about featured snippets from us at Moz lately, including how they power answers on the latest technology wish-list item, Google Home. I hope by now that you understand the value of ranking "#0," but you might be left wondering where to start. How do you find questions, determine if they have featured snippets, and track them over time? I'm happy to say that, between Keyword Explorer and Moz Pro, we now have all of the tools you need to practically tackle featured Continue Reading ...

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